by Clayton | Sep 12, 2024 | Sales Strategy
Lead nurturing is a critical component of the B2B sales process. It’s that “weird middle ground” where you continue to engage potential clients who may not be ready to make a purchase just yet but still show promise. The goal is to remain top of...
by Clayton | Aug 13, 2024 | Sales Strategy
The top of the sales and marketing funnel is where the journey begins for potential customers. It’s a critical phase focused on building awareness, generating leads, and beginning the qualification process. Understanding the distinct roles of marketing and sales...
by Clayton | Aug 8, 2024 | Sales Strategy
In the journey of converting a lead into a customer, the middle of the sales and marketing funnel is where many businesses find themselves stuck. This stage, often referred to as the “consideration phase,” is crucial because it is where potential customers...
by Clayton | Aug 6, 2024 | Sales Strategy
The Bottom of the Sales Funnel We’re diving deep into the bottom of the sales funnel versus the bottom of the marketing funnel and why prioritizing the sales funnel can significantly impact your business, especially for startups, growth stage companies, and those...
