by Clayton | Sep 5, 2024 | Sales Strategy
In outbound sales, understanding your target audience is crucial. However, many mix up two key concepts between ICP vs Persona. While they are closely related, they serve distinct purposes, and knowing the difference can significantly improve your outreach strategy....
by Clayton | Jul 2, 2024 | Business Development
Understanding Buyer Personas: The Key to Effective Customer Segmentation Welcome to our latest installment where we delve deeper into the crucial topic of customer segmentation: the Buyer Persona. Often underestimated, the Buyer Persona is a cornerstone of successful...
