by Clayton | Aug 13, 2024 | Sales Strategy
The top of the sales and marketing funnel is where the journey begins for potential customers. It’s a critical phase focused on building awareness, generating leads, and beginning the qualification process. Understanding the distinct roles of marketing and sales...
by Clayton | Jul 31, 2024 | Business Development
https://www.youtube.com/watch?v=UboZy6Rw6sw After validating your business idea, the next crucial step is mastering the feedback loop. Feedback is the lifeblood of innovation and growth, allowing you to refine your product or service continuously. But not all feedback...
by Clayton | Jul 24, 2024 | Business Development
In the realm of business and marketing strategy, understanding the concepts of Unique Selling Proposition (USP) and Unique Value Proposition (UVP) is crucial for crafting compelling brand narratives and enhancing customer engagement. Understanding USP and UVP USP, as...
by Clayton | Jul 18, 2024 | Business Development
Welcome back to another insightful discussion on business development! Today, we’re diving deep into a crucial aspect of strategic management: competitive positioning of your company. It’s not just about where you are today, but where you want to be...
by Clayton | Jun 25, 2024 | Business Development
Welcome to our latest video in the series on understanding and improving your B2B target market. Today, we’re diving into a crucial aspect of effective sales and business development: uncovering and understanding your customer’s needs. This topic is...
