by Clayton | Sep 5, 2024 | Sales Strategy
In outbound sales, understanding your target audience is crucial. However, many mix up two key concepts between ICP vs Persona. While they are closely related, they serve distinct purposes, and knowing the difference can significantly improve your outreach strategy....
by Clayton | Sep 3, 2024 | Deal Sourcing
Deal sourcing is the lifeblood of any firm engaged in mergers and acquisitions (M&A), private equity, venture capital, or even real estate investments. The process of identifying, evaluating, and acquiring deals that align with a firm’s strategy is both an art and...
by Clayton | Aug 13, 2024 | Sales Strategy
The top of the sales and marketing funnel is where the journey begins for potential customers. It’s a critical phase focused on building awareness, generating leads, and beginning the qualification process. Understanding the distinct roles of marketing and sales...
by Clayton | Jul 31, 2024 | Business Development
https://www.youtube.com/watch?v=UboZy6Rw6sw After validating your business idea, the next crucial step is mastering the feedback loop. Feedback is the lifeblood of innovation and growth, allowing you to refine your product or service continuously. But not all feedback...
by Clayton | Jul 24, 2024 | Business Development
In the realm of business and marketing strategy, understanding the concepts of Unique Selling Proposition (USP) and Unique Value Proposition (UVP) is crucial for crafting compelling brand narratives and enhancing customer engagement. Understanding USP and UVP USP, as...
