by Clayton | Sep 12, 2024 | Sales Strategy
Lead nurturing is a critical component of the B2B sales process. It’s that “weird middle ground” where you continue to engage potential clients who may not be ready to make a purchase just yet but still show promise. The goal is to remain top of...
by Clayton | Sep 10, 2024 | Sales Strategy
Standing out in outbound sales requires a human touch and creative approaches. Here are some simple yet effective strategies to elevate your outbound sales game: 1. Be Human With the rise of AI, generic outreach has become prevalent and, frankly, ineffective. To cut...
by Clayton | Sep 5, 2024 | Sales Strategy
In outbound sales, understanding your target audience is crucial. However, many mix up two key concepts between ICP vs Persona. While they are closely related, they serve distinct purposes, and knowing the difference can significantly improve your outreach strategy....
by Clayton | Aug 20, 2024 | Sales Strategy
In today’s fast-paced business landscape, companies are always looking for efficient and cost-effective ways to boost their sales and reach their revenue goals. Outsourced sales have emerged as a popular strategy for businesses of all sizes to achieve these...
by Clayton | Aug 13, 2024 | Sales Strategy
The top of the sales and marketing funnel is where the journey begins for potential customers. It’s a critical phase focused on building awareness, generating leads, and beginning the qualification process. Understanding the distinct roles of marketing and sales...
by Clayton | Aug 8, 2024 | Sales Strategy
In the journey of converting a lead into a customer, the middle of the sales and marketing funnel is where many businesses find themselves stuck. This stage, often referred to as the “consideration phase,” is crucial because it is where potential customers...
