by Clayton | Aug 8, 2024 | Sales Strategy
In the journey of converting a lead into a customer, the middle of the sales and marketing funnel is where many businesses find themselves stuck. This stage, often referred to as the “consideration phase,” is crucial because it is where potential customers...
by Clayton | Aug 6, 2024 | Sales Strategy
The Bottom of the Sales Funnel We’re diving deep into the bottom of the sales funnel versus the bottom of the marketing funnel and why prioritizing the sales funnel can significantly impact your business, especially for startups, growth stage companies, and those...
by Clayton | Jul 31, 2024 | Business Development
https://www.youtube.com/watch?v=UboZy6Rw6sw After validating your business idea, the next crucial step is mastering the feedback loop. Feedback is the lifeblood of innovation and growth, allowing you to refine your product or service continuously. But not all feedback...
by Clayton | Jul 25, 2024 | Business Development
Embarking on the journey of launching a new product or service is both exciting and daunting. One critical step in this process is validating your idea. Many entrepreneurs make the mistake of assuming that a great idea will automatically translate into a successful...
by Clayton | Jul 24, 2024 | Business Development
In the realm of business and marketing strategy, understanding the concepts of Unique Selling Proposition (USP) and Unique Value Proposition (UVP) is crucial for crafting compelling brand narratives and enhancing customer engagement. Understanding USP and UVP USP, as...
