by Clayton | Jul 11, 2024 | Case Study
The Problem There was a FinTech company with strong traction in Europe and with growing support in a couple countries. The Company realized through their own data tracking that they had strong success in specific cultures and markets so were exploring options. The...
by Clayton | Jul 9, 2024 | Business Development
Understanding the Addressable Market: A Comprehensive Guide for Business Growth In business development, understanding your market potential is not just beneficial—it’s crucial. One of the fundamental concepts in this domain is the “addressable market,” a term that...
by Clayton | Jul 2, 2024 | Business Development
Understanding Buyer Personas: The Key to Effective Customer Segmentation Welcome to our latest installment where we delve deeper into the crucial topic of customer segmentation: the Buyer Persona. Often underestimated, the Buyer Persona is a cornerstone of successful...
by Clayton | Jun 28, 2024 | Business Development
In the realm of B2B markets, staying ahead requires more than just keeping pace—it demands a keen understanding of evolving trends and proactive adaptation strategies. Today, we embark on a journey into the intricate landscape of market analysis, uncovering why it...
by Clayton | Jun 25, 2024 | Business Development
Welcome to our latest video in the series on understanding and improving your B2B target market. Today, we’re diving into a crucial aspect of effective sales and business development: uncovering and understanding your customer’s needs. This topic is fundamental...