Maximize M&A Deal Sourcing with the TONS Strategy

Maximize M&A Deal Sourcing with the TONS Strategy

Mergers and Acquisitions (M&A deal sourcing) is a long game. Deals can take years to come to fruition, so having a solid strategy is essential for staying relevant in a fast-paced, competitive market. A simple acronym to guide you through this process is TONS,...
The Guide to Outbound Sales and Email Outreach

The Guide to Outbound Sales and Email Outreach

Outbound sales and email outreach can feel overwhelming. With so many tools, strategies, and systems available, it’s easy to think you need a complex setup to succeed. In reality, focusing on a few core elements can simplify your approach and make you far more...
What is Email Marketing: Building Relationships

What is Email Marketing: Building Relationships

Email marketing remains one of the most powerful tools for any business, providing a direct line to your audience. It’s personal, it’s scalable, and when done right, it can deliver great returns. Here’s a breakdown of how to get started with email marketing and make...
50 Great Follow Up Questions

50 Great Follow Up Questions

Here’s an extended list of 50 great follow-up questions for deeper conversations: The best part about great follow-up questions is that you don’t have to think about what you’ll say next, you just need to have a few of these that you can ask to get the other person to...
The Importance of Lead Nurturing in B2B Sales

The Importance of Lead Nurturing in B2B Sales

Lead nurturing is a critical component of the B2B sales process. It’s that “weird middle ground” where you continue to engage potential clients who may not be ready to make a purchase just yet but still show promise. The goal is to remain top of mind, build a...
Creative Cold Outreach Strategies

Creative Cold Outreach Strategies

Standing out in outbound sales requires a human touch and creative approaches. Here are some simple yet effective strategies to elevate your outbound sales game: 1. Be Human With the rise of AI, generic outreach has become prevalent and, frankly, ineffective. To cut...