by Clayton | Aug 20, 2024 | Sales Strategy
In today’s fast-paced business landscape, companies are always looking for efficient and cost-effective ways to boost their sales and reach their revenue goals. Outsourced sales have emerged as a popular strategy for businesses of all sizes to achieve these...
by Clayton | Aug 15, 2024 | Case Study
The Challenge Entering a new real estate market without an established network posed a significant challenge for a real estate advisory practice. To succeed in this unfamiliar territory, the client needed to generate a substantial number of leads for large real estate...
by Clayton | Aug 13, 2024 | Sales Strategy
The top of the sales and marketing funnel is where the journey begins for potential customers. It’s a critical phase focused on building awareness, generating leads, and beginning the qualification process. Understanding the distinct roles of marketing and sales...
by Clayton | Aug 8, 2024 | Sales Strategy
In the journey of converting a lead into a customer, the middle of the sales and marketing funnel is where many businesses find themselves stuck. This stage, often referred to as the “consideration phase,” is crucial because it is where potential customers...
by Clayton | Aug 6, 2024 | Sales Strategy
The Bottom of the Sales Funnel We’re diving deep into the bottom of the sales funnel versus the bottom of the marketing funnel and why prioritizing the sales funnel can significantly impact your business, especially for startups, growth stage companies, and those...
by Clayton | Jul 31, 2024 | Business Development
https://www.youtube.com/watch?v=UboZy6Rw6sw After validating your business idea, the next crucial step is mastering the feedback loop. Feedback is the lifeblood of innovation and growth, allowing you to refine your product or service continuously. But not all feedback...
by Clayton | Jul 25, 2024 | Business Development
Embarking on the journey of launching a new product or service is both exciting and daunting. One critical step in this process is validating your idea. Many entrepreneurs make the mistake of assuming that a great idea will automatically translate into a successful...
by Clayton | Jul 24, 2024 | Business Development
In the realm of business and marketing strategy, understanding the concepts of Unique Selling Proposition (USP) and Unique Value Proposition (UVP) is crucial for crafting compelling brand narratives and enhancing customer engagement. Understanding USP and UVP USP, as...
by Clayton | Jul 18, 2024 | Business Development
Welcome back to another insightful discussion on business development! Today, we’re diving deep into a crucial aspect of strategic management: competitive positioning of your company. It’s not just about where you are today, but where you want to be...
by Clayton | Jul 11, 2024 | Case Study
The Problem There was a FinTech company with strong traction in Europe and with growing support in a couple countries. The Company realized through their own data tracking that they had strong success in specific cultures and markets so were exploring options. The...
